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Privacy Policy

Data Retention Terms

Your privacy and the security of your data are of the utmost importance to us, and we therefore wish to share with you the rules we have implemented in our business. We will not sell your personal data or transfer it in any other way to an unauthorised third party, for any purpose whatsoever, including for the purpose of carrying out a third party’s promotional activities, except in the case of performing diagnostic procedures and for the needs of surgical procedures or supplementary health treatments in other healthcare institutions that are connected with the agreed treatments.

We particularly emphasise that the physician is obliged to keep confidential everything they learn about the patient’s health condition, as medical confidentiality. Medical confidentiality covers all information that the physician learns about the patient and their personal, family and social circumstances while practising their profession.

The physician is obliged to maintain accurate, comprehensive and dated medical records in accordance with the regulations on records in the field of healthcare, which at any time can provide sufficient information about the patient’s health condition and their treatment. The physician is obliged to present this documentation, upon request, to the ministry responsible for health, to state administration bodies in accordance with special regulations, to the Croatian Medical Chamber or to the judicial authorities.

The physician or the responsible person of a healthcare institution, company or other legal entity performing healthcare activities is obliged to protect documentation stored on electronic media against alteration, premature destruction or unauthorised use. Upon request, the physician is obliged to provide the patient with access to all medical documentation relating to the diagnosis and treatment of their illness. Medical documentation consists of the status chart, the medical history and photographs.

What data we collect:

You voluntarily provide us with personal data (first name, surname, contact details, address, personal medical history, family medical history) for the purpose of providing services in the field of aesthetic medicine, namely during:

  • examinations and consultations
  • communication with the patient
  • treatments and aesthetic procedures
  • preparation of offers and invoices
  • preparation of treatment plans
  • maintaining patients’ health records
  • keeping records during procedures
  • monitoring patient satisfaction
  • follow-up examinations.

For the purpose of the above-mentioned processing, we collect the following personal data:

  • First name and surname
  • Address
  • Gender
  • Date of birth
  • OIB (personal identification number)
  • Telephone
  • Mobile phone
  • E-mail
  • Name, address and telephone number of the next of kin
  • Information on past and current health condition
  • Information on the medical diagnosis/diagnoses (if any)
  • Information on treatments and therapies performed
  • Photographs before, during and after the procedure

We collect, process and store data for the purpose of treatment on the basis of and in accordance with the law.

When you visit our website, we may collect traffic data, location data and other communication data. More about this in the Cookie Policy. (art. 7).

With whom we share data

The data you provide to us as part of the performance of our service may be sent to our data processors for the purpose of accounting (data from invoices), as well as to the medical institutions with which we cooperate (diagnostic laboratories and other institutions). With regard to the contracts concluded with our partners, we have ensured that they meet the highest standards of personal data protection.

Measurement tools and cookies

On this website we use two measurement tools — Google Analytics 4 and the Meta Pixel. Both are activated only with your consent, which we request through the consent management tool on your first visit. Analytics and marketing cookies are not enabled in advance.

Google Analytics

We use Google Analytics to measure how the website is used: the number of visits, which pages are opened, how long visitors stay on them and which country they come from. We use this data to improve the user experience, to monitor the success of marketing campaigns and to analyse behavioural patterns.

The tool is loaded in consent management mode (Google Consent Mode). The script is present on the page from the start, but until you accept analytics cookies it sets no cookies on your device, stores no identifiers and does not recognise you on a return visit. Until then only anonymous, aggregate signals are transmitted to Google, with nothing written to your device. We do not use Google Analytics to process the content you enter into the contact form.

Meta Pixel

We use the Meta Pixel to measure the performance of ads on Facebook and Instagram and basic events on the website. Until you consent to marketing cookies it is not loaded at all — the page source contains neither Meta’s script nor the so-called noscript pixel, so there is no request to Meta before consent.

Through the Meta Pixel we do not send the content of contact forms, health data, diagnoses, the content of user messages, or data entered into form fields. Meta’s automatic configuration, which would otherwise read button clicks and form field content on its own, is switched off in the Pixel settings. We respect the restrictions Meta applies to health data sources and do not attempt to circumvent them.

Use of Cookies

Cookies are small text files stored on your device. Some are technically necessary for the correct and secure operation of the site and for remembering the language you selected and your consent preferences, while others are used for analytics or to measure marketing campaigns.

Rejecting optional cookies does not prevent basic use of the website or the sending of the contact form. You can change or withdraw your choice at any time via the Manage consent link available on every page, and you can also remove cookies through your browser settings. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

A full list of the cookies this website uses, with the provider, purpose, category and measured duration, is available in our Cookie Policy.

What rights you have regarding the collection and processing of personal data:

  • to information about the processing of your personal data;
  • to obtain access to personal data about yourself;
  • to request the correction of inaccurate, imprecise or incomplete personal data
  • to request that your personal data be erased when it is no longer needed or if the processing is unlawful
  • to object to the processing of your personal data for marketing purposes or on grounds relating to your particular situation
  • to request the restriction of the processing of your personal data in specific cases
  • to receive your personal data in a machine-readable format and to transmit it to another controller („data portability”);
  • to request that decisions based on automated processing which concern you or significantly affect you and which are based on your personal data be made by natural persons, not solely by computers. In this case, you also have the right to express your own point of view and to contest the decision.

How you can contact us

To exercise your rights, you can contact us by e-mail at info@maletic.eu.

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Poliklinika Maletic d.o.o., Medvescak 23/1, 10000 Zagreb, processes your data as the controller. We collect data solely to respond to your inquiry about selected services and keep it for up to two years. We do not share your data with third parties. More information is available in our privacy policy. You may request access, correction, or deletion of your data at any time.